Blog Details

Morph Fashion, a contemporary fashion brand, was struggling with low conversion rates and high ad spend on Google Ads and Facebook Ads. Their previous campaigns suffered from poor targeting, leading to a wasted budget and low ROI.

Challenges:

1. High Ad Spend, Low Conversions: The company was spending heavily on PPC campaigns but wasn’t seeing a proportional return in sales.

2. Poor Targeting: Previous campaigns lacked precise audience segmentation, leading to irrelevant traffic.

3. Low ROI: The return on investment (ROI) was significantly below industry benchmarks.

4. Ad Fatigue and Poor Engagement: Ads were not optimized for engagement, leading to lower click-through rates (CTR) and higher cost per acquisition (CPA).

Giri Digital’s Strategy:
To address these issues, Giri Digital implemented a structured and data-driven PPC strategy:

1. Audience Segmentation & Targeting:

   • Conducted detailed audience research and created segmented campaigns targeting specific demographics, interests, and behaviors.

   • Used lookalike and retargeting audiences to capture high-intent users.

2. Ad Copy & Creative Optimization:

   • Developed compelling, high-converting ad copy that aligned with Morph Fashion’s brand voice.

   • Created visually appealing and engaging creatives tailored for Facebook and Google display ads.

3. Keyword & Bidding Strategy Enhancement:

   • Conducted in-depth keyword research to identify high-converting, low-competition keywords.

   • Implemented smart bidding strategies such as Target ROAS and Maximize Conversions to optimize ad spend.

4. Landing Page Optimization:

   • Improved landing pages with faster load times, mobile responsiveness, and persuasive CTAs.

   • A/B tested different versions to maximize conversions.

5. Performance Tracking & Continuous Optimization:

   • Set up conversion tracking to monitor ad performance accurately.

   • Conducted regular performance reviews, tweaking campaigns based on real-time data and A/B testing insights.

Results:

• Increased Conversion Rate: The conversion rate improved by 65% within three months.

• Reduced Cost Per Acquisition: CPA dropped by 40%, making campaigns more cost-efficient.

• Higher ROI: Overall return on ad spend (ROAS) increased by 85%, leading to more profitable campaigns.

• Better Engagement: Click-through rates (CTR) improved by 50%, reducing wasted ad spend on non-engaged users.

Conclusion:
By refining audience targeting, optimizing ad creatives, and leveraging data-driven bidding strategies, Giri Digital transformed Morph Fashion’s PPC performance. This case study highlights the power of strategic PPC management in maximizing ROI and driving business growth.

Next Steps:

• Scaling successful campaigns to new audience segments.

• Exploring additional ad formats, such as video and dynamic ads.

• Further optimizing landing pages for continuous conversion improvements.

Giri Digital’s expertise helped Morph Fashion turn PPC into a profitable marketing channel, ensuring sustainable business growth.